What is the main role of a wholesaler in the supply chain?

The main role of a wholesaler in the supply chain is to sell to other businesses. Wholesalers act as intermediaries between manufacturers and retailers or other businesses. They typically buy products in bulk from manufacturers and then sell these products in smaller quantities to retailers or sometimes directly to other businesses. This process allows manufacturers to focus on production without the need to manage the logistics of distribution to numerous individual retailers.

By facilitating the distribution of goods, wholesalers help streamline the supply chain, making it more efficient. They often have large warehouses to store inventory, which allows them to meet the needs of different retailers without requiring manufacturers to handle distribution logistics themselves. This role is essential for maintaining a smooth flow of goods from production to the marketplace, ensuring that retailers have the stock they need to sell to consumers.