What is the term for the ease with which title to goods or services can be transferred from a marketer to a buyer?

The term that describes the ease with which title to goods or services can be transferred from a marketer to a buyer is known as possession utility. This concept refers to the value that consumers assign to the ability to own and use a product. When marketers create a situation where it is easy for consumers to acquire ownership, they enhance the possession utility, making it more likely that a sale will occur.

This utility is an essential aspect of the marketing process because it encompasses the transition from the seller's possession to the buyer's possession, and it involves all the steps necessary to transfer ownership legally and efficiently. Marketers aim to optimize possession utility by providing clear transaction processes, efficient distribution channels, and effective communication regarding the transfer of title.

In contrast to possession utility, ownership transfer and legal transfer are broader concepts that do not specifically capture the consumer-focused aspect of the experience. Value exchange also reflects a different, broader aspect of the overall marketing and transactional process, emphasizing the mutual benefit derived from a purchase rather than the straightforward act of transferring title.