What is the usefulness created by changing or modifying the characteristics of a service called?

The usefulness created by changing or modifying the characteristics of a service is referred to as form utility. Form utility specifically relates to the enhancement of a product or service's features or attributes, making it more appealing or functional for consumers. By altering the physical characteristics, businesses can better meet the needs and preferences of customers, thus increasing the value of the service or product.

For example, a restaurant may create form utility by altering its menu, introducing new dishes, or improving presentation, which enhances the dining experience and attracts more customers. Modifying a service in this manner makes it more likely to satisfy customer expectations and demands.

In context, task utility, place utility, and time utility relate to different aspects of value creation. Task utility pertains to the efficiency and effectiveness of a service performed, place utility deals with the geographic accessibility of a service, and time utility focuses on the availability of a service at specific time frames that are convenient for consumers.