What term describes the struggle between businesses for the same customers?

The term that describes the struggle between businesses for the same customers is competition. In a competitive market, businesses vie to attract consumers by offering better prices, products, services, or marketing strategies. This process encourages innovation and improvement, which can ultimately benefit consumers through better choices and value.

Collusion refers to an agreement between businesses to limit competition, such as setting prices at a certain level, which is not about competing for the same customers. A monopoly describes a market structure where a single business dominates and there is no competition, which contrasts with the dynamics of competition. Market share refers to the portion of a market controlled by a particular business or product but does not directly address the struggle itself; rather, it is a measure of the competitive landscape.