What term refers to the availability of a product that enhances a customer's satisfaction when they obtain it?

The availability of a product that enhances a customer's satisfaction when they obtain it is best described by the term "possession utility." This concept refers to the value that consumers derive from being able to own and use a product. When a customer successfully acquires a product, it fulfills their desire or need, which in turn increases their satisfaction.

Possession utility is particularly relevant in scenarios where the act of obtaining a product is a crucial part of the consumer's experience. It highlights the importance of availability, ownership, and the overall process of acquisition in enhancing customer satisfaction. In contrast, other terms like market utility and sales utility do not specifically emphasize the aspect of ownership or the satisfaction gained from obtaining a product. Similarly, commodity value generally refers to the inherent worth of a product in the market rather than how it satisfies a consumer's need at the point of acquisition.