What term refers to the belief in the superiority of one's own ethnic group or culture?

The belief in the superiority of one's own ethnic group or culture is referred to as ethnocentrism. This concept highlights how individuals may view their cultural norms, practices, and values as the standard, often leading to the interpretation of other cultures through the lens of their own. Ethnocentrism can result in unfair comparisons and a tendency to judge other cultures as inferior or less effective based on different cultural standards.

In contrast, cultural relativism promotes understanding and appreciation of cultural differences, suggesting that a culture should be understood based on its own values and beliefs rather than judged against another culture. Globalization refers to the interconnectedness and interdependence of economies and cultures, rather than a superiority complex. Cultural imperialism involves promoting one culture over others, typically through power dynamics, but it does not specifically address the belief in superiority inherent in ethnocentrism. Thus, ethnocentrism is distinctly centered on the idea of superiority within cultural perceptions, making it the correct answer.