Which of the following terms refers to the activity of selling goods directly to consumers?

Retailing refers to the activity of selling goods directly to consumers. It encompasses all the processes involved in promoting and selling products to the end user, whether through physical stores, online platforms, or other direct sales methods. Retailers are crucial in the distribution chain, as they bridge the gap between manufacturers or wholesalers and the consumer market, providing a platform for consumers to access a variety of goods.

In contrast, exporting involves selling goods to foreign markets, while wholesaling is focused on selling large quantities of goods to retailers or other businesses rather than directly to consumers. Advertising, although important for promoting products to potential customers, is a separate activity that supports retailing but does not entail the actual sale of goods. Therefore, retailing is the accurate term that captures the essence of selling goods directly to consumers.