Which term describes the willingness of consumers to buy goods at a given price?

The term that describes the willingness of consumers to buy goods at a given price is demand. Demand represents the relationship between the price of a good and the quantity that consumers are willing to purchase. When demand is high, consumers tend to buy more of the product even if prices fluctuate, reflecting their willingness to engage in the market at those prices.

Market demand refers to the total demand from all consumers in the market for a specific good or service, while consumer demand specifically focuses on individual consumer preferences and behaviors. Supply, on the other hand, relates to the amount of goods that producers are willing to sell at various prices. Therefore, the correct choice captures the essence of how consumer behavior interacts with pricing in the marketplace.