Which term refers to the outlet through which products or services are sold to customers?

The correct term that refers to the outlet through which products or services are sold to customers is "retailer." A retailer is a business or individual that sells goods directly to consumers for personal use. Retailers typically operate physical stores, online platforms, or both, providing a crucial link between manufacturers or wholesalers and the end consumers.

Understanding the role of retailers is essential because they provide accessibility to products, often offering a variety of items in one location, allowing consumers to compare and purchase conveniently. Retailers also tend to engage in marketing practices that enhance consumer experiences and build brand loyalty. They may also play a role in after-sales services and customer support, further solidifying their position in the distribution chain.

Other terms, while related to the distribution of goods, serve distinct functions that do not specifically denote the customer-facing aspect of selling. For instance, a wholesaler primarily sells in bulk to retailers or other businesses rather than directly to consumers. A distributor usually acts as an intermediary in the supply chain but may not directly engage with the end customer. Similarly, a supplier provides products or materials to retailers or wholesalers but is not involved in the final sale to consumers.