Who is recognized as the ultimate user of a product?

The ultimate user of a product is identified as the consumer. This term refers to the individual or group that actually uses or benefits from the product after it has been produced and distributed. Consumers are the final step in the supply chain, where their purchasing decisions drive demand and influence how products are marketed and sold.

Producers are entities that create or generate products and services, while distributors are responsible for delivering those products to retailers or directly to consumers, usually operating at a different stage in the supply chain. Merchants, on the other hand, often refer to businesses that buy and sell products, acting as intermediaries between producers and consumers. Although all these roles play significant parts in the economy, the consumer is specifically the one who utilizes the end product, thereby earning the distinction of being the ultimate user.